The Red Hat and Open Source specialists from the Netherlands.

HCS Company is a specialist IT company from Amsterdam. They believe that IT should be fun, innovative and simple at the same time. For years they have been working for leading parties such as the Dutch Police Force, KLM, UWV and the Princess Maxima Center. The fast-growing IT company sought help in changing and professionalizing their brand. They approached us for this challenge. The challenge was a big one: take all of the brand elements of HCS Company to the next level. Challenge accepted!

Show me the magic

The strength of HCS Company.

The strong personalities are at the heart of HCS Company. The Red Hat specialists of the Netherlands. They make the innovation. They make the company. They turn challenging ideas into working reality. 

To clearly convey this image, we combined the new statement "We make innovation work." with these strong personalities. The faces of HCS Company are now at the core of their renewed branding.

Example from the HCS Company brand guidelines

Brand strategy.

Fun, quality and openness. This is what HCS Company stands for. It's the basis for the daily work of this tenacious IT company. Based on Open Source and Red Hat technology, they make innovation really work. Not by drastically renewing, but by building a bridge between the existing and the new modern, flexible IT. In this way innovation is not just a nice word, but a way to turn challenging ideas into working reality.

Example pages from the new HCS Company website

The technology-driven company has been given a face. In this case multiple faces. Literally and figuratively. The faces reflect the fun, quality and experience of Open Source and Red Hat technology. Their new branding and website reflects the innovative nature of HCS Company, because together with clients they build simple and open IT. Seeing is believing.

Example pages from the new HCS Company mobile website
Example pages from the new HCS Company mobile website
Example pages from the new HCS Company mobile website
Example pages from the new HCS Company mobile website

A strong foundation.

Together with HCS Company we've taken a big step in professionalizing the brand. A connection has been made between a customized brand identity, a renewed brand strategy, content, and design. The foundation has been laid for more continuity through renewal.