Brand strategy

Books and articles are published weekly on how to create brands for success. We read them too. And that is a good thing. But we have an opinion about them as well. They are often too methodical and offer little creativity. Brand strategy according to a booklet rarely results in a game changer. They create more copycats. Don't deliver major growth. No big change. And aren't we all looking for these things? Yes, we are.

We believe that strong brands arise through a strong fusion of strategy and creativity. Logic and magic. By bridging the gap between logic and magic, a brand can build a sustainable, competitive advantage.

Logical thinking provides analytical and concrete insights. Creative thinking offers room for intuition. Together it offers opportunities to make big leaps in the unexpected. Not by blindly staring to the opportunities and challenges of this time. But by looking at future scenarios from different angles, we can bring the brand and users closer together.

Together we discover the factors that influence the performance of the brand. For the present and the future. We look at the industry, the user, and the story. We do this not by adding complexity, but by using proven creative exercises. This is the way we build brands that people fall in love with.

What we do.

  • Facilitated workshops
  • User profiles (personas)
  • Experience mapping (user journeys)
  • Brand goals
  • Positioning
  • Brand story
  • Brand messaging
  • Creative consultancy


You know what to do. We won't bite.

Send us your information and question or just call us at +31 (0) 85 130 76 11. We'll be in touch soon.