We work with ambitious companies to make better brands. Companies that are often searching for more. Sometimes established companies. Sometimes they are just born. But all companies that see their world is changing. And changes that we like to guide. By connecting strategy to design. By creating a strong brand.
A brand is the feeling of a person about a product, service or company. It is defined by individuals, not by companies, markets or the so-called "general public". Every person makes his or her own version of it. As a company you cannot control this process, but you can influence it. This influence can be done with qualitative and constant communication. When enough people arrive at the same feeling, it can be said that a company has a brand. In short: a brand is not what you say what it is. It is what they say it is.
We work on the visible (and sometimes invisible) elements of the brand. The constant form in your communication. Sometimes we start with nothing, but often it is adaptation of what already exists. Both are fun and have their own challenges. It's a process that can take many different directions, but together we can come to the right one. Together. With a lot of energy. We come to the best answer through a combination of logic and creativity.
Especially that 'together' part proves to be of added value every time. That's why we often hang out at your location if necessary. Or we welcome you at our location. We coordinate a lot together and discuss ideas or elaborations. So you won't only see us at the beginning and at the end of the engagement. Working together this way prevents surprises and allows you to have influence on choices that we make. And of course, the final product benefits a lot from it.