The ROI of design – The cherry on top of your business sundae
Design is often seen as the icing on the cake, the cherry on top of a business sundae - a nice extra, but not necessary. But in all honesty, who doesn't love a good icing on the cake? In reality, investing in design can have a big impact on a company's success. And while the exact ROI of design is sometimes difficult to measure, there have been many studies that clearly show that companies that invest in design perform better, on average, than those that neglect it.
A secret weapon
We all know that good design improves user experience. And what leads to increased customer satisfaction and loyalty? Exactly, a good user experience. And who doesn't want more satisfied, loyal customers? Returning customers and positive word of mouth? Yes, please! Both increase sales in the short term and help build a strong brand image in the long term. Design can additionally give a company a competitive edge by making it stand out in a crowded market. A bright colour in the grey mass. It's like having a 'secret' weapon in your corporate arsenal (cue dramatic music).
More brand value
But the benefits of design don't stop there. It can also make a company more efficient, streamline processes and save time and money. And above all, let's not forget the impact on a company's aforementioned brand image and reputation. A strong brand creates a higher perceived value for a company's products or services. It is like the business version of the "expensive jeans" effect - you know, where you feel like you can conquer the world because you are wearing a nice new pair of jeans? Yes, exactly that feeling, but for businesses.
What should you do?
In short, investing in design is a smart move for businesses. It can lead to more sales, customer satisfaction, efficiency and a stronger brand. And who doesn't want all those things? So don't skimp on those cherries. Invest in design and you will see that your business sundae is only going to get tastier!