• Work
  • Studio
  • Journal
  • Contact

Founded in Friesland

Guide for talent, startups and innovative entrepreneurs
two big dark windows on a building with the Founded in Friesland logo
a hanging wall sign with the Founded in Friesland logo
three people working on an assignment together
a loop with the four colours of the Founded in Friesland brand
blue circle pattern from founded in friesland
red circle pattern from founded in friesland
a mockup of a blue Founded in Friesland hoodie
a mockup of a coffee cup with the Founded in Friesland branding
poster grid of Founded in Friesland, morphing from grid to final poster
a founded in friesland poster on an empty train station
mockup of the homepage of the Founded in Friesland website
mockup of a detail page of the Founded in Friesland website
mockup of the ecosystem overlay page of the Founded in Friesland website

But wait, there's more

All cases
Next case
two big dark windows on a building with the Founded in Friesland logo
Project informationClose
Founded in Friesland

Client

Founded in Friesland

Services

Brand Strategy

Identity Design

Website Design

Team

Ewoud Faber

Dave Kraayeveld

—

Website Development

—

Sigbar

—

Founded in Friesland

—

Ewin Damberg

Leonie van der Ark

Bertwin Kampman

Awards & recognitions

Awwwards

—

Honorable Mention

Mobile Excellence

—
CSS Design Awards

—

Special Kudos

Create the place for young entrepreneurs

Young entrepreneurship is important for the Frisian economy. With the growth of more and more qualitative startups and a changing market, it was time to give the Frisian startup ecosystem STERK Frisian Entrepreneurship a complete rebranding and lift it to a new level. Because beautiful things happen in Friesland. Time to discover that. Through our developed clarity process, we came up with a new brand positioning, followed by a complete rebranding of the brand. Strategically. Visually. Verbal. A project with adjustments and surprising twists. Not only in Friesland. Also in Groningen.

Strategy for clarity

Through an extensive strategy phase, in which we clarified the insights around the brand, the users and the objective, we established the positioning and strategy of the brand. This brand strategy included the brand claim ‘The guide for entrepreneurial talent, startups and innovative entrepreneurs’, which became the common thread for that new brand identity and platform.

Because the brand was going to change so much, a complete rebranding was needed, starting with the brand name. All brand elements had to have a clear reference to the brand claim of the ecosystem. And so we developed the new name ‘Noard’ together with the tagline ‘navigate constant change’.

Noard

For thousands of years, the north has been an important direction for all exploration in the world. North on the compass is the guide of the course. In addition, north is a dynamic place. Depending on where you are, north is always somewhere else. North stands for constant change.

A sharp turn in the project

We defined a comprehensive brand handbook that described the strategy, the verbal and the visual components of the brand. This brand handbook was 95% complete when we received a call from Erwin, program manager of the Frisian ecosystem. “Please sit down. There are new developments. To give the Frisian and Groningen startup ecosystem even more strength, we are going to connect and work together even more closely.”

We have developed an exciting new brand that truly embraces the exploration of entrepreneurship. They guided us through the many choices in strategy, branding and design and together with us created the place for young Frisian entrepreneurship. We are really very happy with the result. Mission accomplished!

Erwin DambergProgram Manager at Founded in Friesland

Founded in Friesland

This close collaboration had as a consequence that the brand name ‘Noard’ had to be changed into ‘Founded in Friesland’. This way a connection could be made between Founded in Groningen and the new Founded in Friesland. After extensive testing, the newly developed brand strategy and visual identity could be maintained with only minor adjustments to the whole.

A fitting and self-governing platform

We conceived and designed the platform to fit the brand claims of Founded in Friesland and Founded in Groningen. Our friends at Sigbar brought this platform to life on the powerful Neos CMS. The platform is the guide for ideas, stories, ambitions and programs. A place where young talent, startups and innovative entrepreneurs can find their way. A central place for discovering and connecting. From start to growth.

Got a project or challenge?

Let’s talk about it

Ewoud would love to talk to you about your project or challenge. And yes, this is without any hidden costs or expectations. That’s our promise.

Call EwoudMail Ewoud
Ewoud Faber
hi@maibru.com
  • Instagram
  • LinkedIn
  • Twitter
+31 (085) 060 3113
Computerweg 223542 DR UtrechtNetherlands
  • Manifesto
  • Careers
  • Privacy & cookies
Light modeDark mode
  • en
  • nl