Making innovation work
HCS Company is the Red Hat open source IT specialist from Amsterdam. They believe that IT should be fun, innovative and simple at the same time. For years they have been working for leading parties such as the Police, KLM, UWV and the Prinses Maxima Centrum. The fast-growing IT company was looking for help to change and professionalise their brand. For this challenge they approached us. The assignment was as follows: bring all brand elements of HCS Company to the next level. Challenge accepted!
The strength of HCS Company
Strong personalities form the core of HCS Company. The Red Hat specialists of the Netherlands. They make the innovation. They make the company. They turn challenging ideas into working reality. To clearly communicate this image, we combined the new statement ‘We make innovation work’ with these strong personalities. From now on, the faces of HCS Company are central in the renewed brand.
New brand strategy
Fun, quality and openness. That is what HCS Company stands for. That is the basis of the daily work of this self-willed IT company. On the basis of Open Source and Red Hat technology, they make innovation really work. Not by drastically innovating, but by bridging the gap between the existing familiar and the new modern, flexible IT. In this way, innovation is not just a nice word, but they turn challenging ideas into working reality.
The technology-driven company has been given a face. In this case, faces. Literally and figuratively. The faces reflect the fun, quality and experience of Open Source and Red Hat technology. The new website reflects the innovative character of HCS Company, because together with clients they build simple and open IT. Seeing is believing.
A strong foundation is the whole work
Together with HCS Company, we have taken a big step in professionalising the brand. A connection was made between an adjusted house style, a renewed brand strategy, content and design. The foundation has been laid for more continuity through renewal.
Together with Maibru, we have taken a big step in professionalising the brand. A connection was made between a tailor-made brand identity, a renewed brand strategy, content and design. The basis has been laid for more continuity through renewal.