Mirato is the name behind some well-known interior concepts for working environments. If you have ever been to the offices of TakeAway Amsterdam, the top of the Dutch gaming industry Nixxes or the Ronald McDonald House LUMC - Leiden, then you are familiar with their work. As the Sassenheim-based agency is experiencing strong continued growth, Mirato approached us to help them stand out in the competitive landscape and build a brand to guide them into the next phase of ambitious growth.
The power of Mirato
We dived into the fascinating world of office environments. About energy, form and function. Two camps within the category began to emerge; those who design and those who realise. Two specialisms that can sometimes clash. That is why Mirato has undergone a major transition in recent years from providing partial solutions (mainly floors) to total furnishing. A completely different approach. A brand that ensures that ideas actually get the elaboration they deserve. Not a place where good ideas die between the design and realisation phases. But rather, built on the connecting expertise of the two camps.
Strategy & identity
We therefore defined connection as a goal-oriented thread. This became the basis for everything that followed. We created a powerful scalable visual identity and a clear verbal identity. Mirato simplifies the many factors of a well-functioning work environment. Mirato magnifies what is most important. The value of Mirato is the ability to connect all the elements to create a space where ideas, ambitions and stories grow.
Website development
With a clear, modular design system, we secured Mirato’s digital identity. Our friends at Sigbar took the technical development of the website out of our hands and created a flexible solution based on the powerful and versatile Neos CMS.
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