Rising costs, large staff shortages and increasingly complex care needs. The need for renewal is clearly felt by everyone in the care and welfare sectors. Continuing to provide high-quality care that is available, affordable and accessible to everyone requires a different way of thinking and acting. That sounds simple. But it certainly is not. Innovations in the care and welfare sectors are always complex issues, because they affect several social domains and levels. To be able to develop and implement innovations, it is essential to build good connections between people and organisations. That is why we set to work on that part.
Meet
Meeting each other. Finding each other’s expertise. Know each other’s offers. Informing each other about developments. Looking beyond the borders of your own speciality. Finding just the one care professional you are looking for and directing patients to the right care providers for their care needs. And all this online. It can be done. Ontmoet Elza is the joint platform for care and welfare in the Amstelland region. Together with the team from Amstelland Zorg, we brought the brand to life and developed a new collaboration platform.
Identity
In close collaboration with the Amstelland Zorg team, we designed the name, positioning, brand story, pay-off and visual identity of Ontmoet Elza. The visual translation sought a balance between the trust of care and welfare and the energy of individual care providers. The colour palette consists mainly of purple, which stands for inclusiveness, vitality and a touch of magic; it creates a unique aesthetic. Complementary colours such as orange and off-white help to make the visual world lively and friendly.
Results
Getting the right people together is the first step, but then they also need to be able to work together in the most efficient way. That’s why a lot of time was spent setting up and connecting all the information, to present the right information to the right people in the right way. A seamless process. An environment that takes a big step towards future-proof care. A connected network of, among others:
13 psychologists
185 physiotherapists
22 manual therapists
22 occupational therapists
14 dieticians
68 general practitioners
31 pharmacists
5 lifestyle coaches
A project for which the global plan had been in place for some time, but we did not have the right expertise in-house to think it through and realise it. We found this expertise at Maibru.
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