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Ontmoet Elza

Embrace differences. Succeed together.
a marketing poster from Ontmoet Elza outside on the streets
ontmoet elza logo on purple background
ontmoet elza logo on light purple background
the three brand colours of ontmoet elza
typographic example of ontmoet elza fonts
mockup of ontmoet elza business cards
mockup of ontmoet elza stationary collateral
a big marketing poster mockup on a building
mockup of the homepage of the ontmoet elza website
mockup of the zorgverleners page with filtering of the ontmoet elza website
mobile mockup of the ontmoet elza website homepage
mockup of the ontmoet elza website about us page
over the shoulder look of man with a mobile phone in his hands
marketing posters from ontmoet elza on a bus station

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a marketing poster from Ontmoet Elza outside on the streets
Project informationClose
Ontmoet Elza

Client

Ontmoet Elza

Services

Brand Strategy

Identity Design

Messaging

Website Design

Team

Ewoud Faber

Dave Kraayeveld

—

Website Development

—

Tatof
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Ontmoet Elza

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Antoinette van der Heijden
Jacomien de Jong

Carian van der Sman

Embrace differences. Succeed together.

Rising costs, large staff shortages and increasingly complex care needs. The need for renewal is clearly felt by everyone in the care and welfare sectors. Continuing to provide high-quality care that is available, affordable and accessible to everyone requires a different way of thinking and acting. That sounds simple. But it certainly is not. Innovations in the care and welfare sectors are always complex issues, because they affect several social domains and levels. To be able to develop and implement innovations, it is essential to build good connections between people and organisations. That is why we set to work on that part.

Meet

Meeting each other. Finding each other’s expertise. Know each other’s offers. Informing each other about developments.  Looking beyond the borders of your own speciality. Finding just the one care professional you are looking for and directing patients to the right care providers for their care needs. And all this online. It can be done. Ontmoet Elza is the joint platform for care and welfare in the Amstelland region. Together with the team from Amstelland Zorg, we brought the brand to life and developed a new collaboration platform.

Identity

In close collaboration with the Amstelland Zorg team, we designed the name, positioning, brand story, pay-off and visual identity of Ontmoet Elza. The visual translation sought a balance between the trust of care and welfare and the energy of individual care providers. The colour palette consists mainly of purple, which stands for inclusiveness, vitality and a touch of magic; it creates a unique aesthetic. Complementary colours such as orange and off-white help to make the visual world lively and friendly.

Results

Getting the right people together is the first step, but then they also need to be able to work together in the most efficient way. That’s why a lot of time was spent setting up and connecting all the information, to present the right information to the right people in the right way. A seamless process. An environment that takes a big step towards future-proof care.  A connected network of, among others:

  • 13 psychologists
  • 185 physiotherapists
  • 22 manual therapists
  • 22 occupational therapists
  • 14 dieticians
  • 68 general practitioners
  • 31 pharmacists
  • 5 lifestyle coaches

A project for which the global plan had been in place for some time, but we did not have the right expertise in-house to think it through and realise it. We found this expertise at Maibru.

Jacomien de JongDirector Amstelland Zorg
Got a project or challenge?

Let’s talk about it

Ewoud would love to talk to you about your project or challenge. And yes, this is without any hidden costs or expectations. That’s our promise. 

Call EwoudMail Ewoud
Ewoud Faber
hi@maibru.com
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