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Sigbar

Build and accelerate your digital innovation
man walking into the Sigbar office
sigbar logo in three colour ways
three sigbar brand colours
man working on a pc in an office space
mockup of a branded sigbar magazine
two sigbar business cards
potrait of a woman from sigbar
portrait of a man from sigbar
mockup of the homepage from the sigbar website
mockup of the overlay menu from the sigbar website
a sigbar branded lanyard
a sigbar branded usb stick mockup
mockup of the services page from the sigbar website
mockup of the about page from the sigbar website
a mockup sigbar marketing poster outside on a building

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Sigbar

Client

Sigbar

Services

Brand Strategy

Identity Design

Website Design

Messaging

Team

Ewoud Faber

Dave Kraayeveld

—

Sigbar

—

Bas Holtrop

Arjen de Jong

Building and accelerating your digital innovation

Bringing a new digital agency to life. Together with the owners Bas Holtrop and Arjen de Jong, we started a search for the experience and form of their new brand to be launched. We were given the task of developing a strategy and design system that matched their forward-thinking and intelligent personality. This was primarily an exercise in both reducing complexity and enhancing the pioneering nature of the two individuals in question.

Discovery

Through multiple workshops and insights gained, we developed the direction of the brand step by step. Knowledge and understanding of their philosophy fueled the ideas. Hard facts helped us to understand where the real value of the brand lay. 

A way of thinking

Many organisations look at their existing way of working and look for actions to digitise and automate it. You can look at it that way, of course, but then by definition you are looking from the inside out. The real innovation is aimed at the user. We want to make the added value of smart technology visible to precisely this target group.

Scalable platforms, APIs and flexible digital solutions that boost your organisation’s revenue and speed by transforming complex data into human stories.

Identity

Based on these insights, we developed an identity that is both confident and direct. A simple but powerful colour palette of yellow and black. A sharp tone of voice. And a nice range of refreshing contemporary headlines. After a number of name generation workshops and exercises, we came up with the name Sigbar. A corruption of the Dutch word ‘zichtbaar’, which means visible. Inspired by the power of transforming complex data into clear information for users.

Result

A new brand with a new identity, brand purpose and clear visual language to design every touchpoint with the brand to move from complexity to clarity. Because the real innovation is not in the technology. Let that be clear.

Maibru has guided us intensively on the journey of discovery to build our brand from the ground up. It feels, speaks and really looks like us. We can’t be more proud of the end result. 10/10 would recommend. 

Arjen de JongCo-owner and co-founder of Sigbar
Got a project or challenge?

Let’s talk about it

Ewoud would love to talk to you about your project or challenge. And yes, this is without any hidden costs or expectations. That’s our promise. 

Call EwoudMail Ewoud
Ewoud Faber
hi@maibru.com
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Computerweg 223542 DR UtrechtNetherlands
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