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a POV of two people looking at the floor which says: Passion led us here
Insights

An impending wave of terminations? Build your (employer) brand

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Insights

How details influence the brand experience and consumer behaviour

maki sushi with a cup of soy sauce
Brands

Kikkoman: global market leader for Japanese soy sauce

a small green plant on a white background
Opinion

Why we insist on creating clarity

a trendy woman posing on the streets in japan
Opinion

Follow the trends? Yes, to avoid them!

a mural advertisement with the text 'we like you too :)'
Insights

Brands with a special meaning

a clear marble on the beach reflecting the sun
Opinion

Clarity is the key to success

a designer behind his computer working
Insights

Three steps for a ridiculously clear brand story

a heinz ketchup bottle with red background
Brands

Two simple lessons we can learn from the ketchup squeeze bottle

a hand holding a cardboard box with water
Insights

The importance of design on sustainability

pov man looking down a wooden bridge with streaming water below
Opinion

We must be bolder

a banner with the text 'we hear you'
Insights

Customer focus in strategy

a pizza in front of a stone oven
Brands

The comeback of Domino's

a man with a Red Bull shirt standing on a mountain with mountains in the background
Brands

Red Bull, an iconic company with one product

two women having a meeting at a table
Opinion

Business versus brand people

man putting sticky notes on a board
Insights

Four questions to get you started on rebranding

digital art of brains in purple
Opinion

Digital transformation. That is technology, right?

the small robot WALL-E
Opinion

Design more for people. Less for robots.

a plastic bottle laying on the ground on dry leaves
Opinion

Plastic disposable brands

paper with a drawn graph on a table with two pens and a ruler
Insights

Optimisation in four steps

a designer drawing on an iPad with an Apple Pencil
Opinion

The sceptical designer

a display of different craft beers in a shop
Opinion

Instagram-worthy beer design

people sitting at a desk in a meeting
Insights

The underexposed step of collaboration

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