Stories and fairy tales

Our latest gossip

a POV of two people looking at the floor which says: Passion led us here

An impending wave of terminations? Build your (employer) brand

close up of a pencil and a ruler

How details influence the brand experience and consumer behaviour

maki sushi with a cup of soy sauce

Kikkoman: global market leader for Japanese soy sauce

a small green plant on a white background

Why we insist on creating clarity

a trendy woman posing on the streets in japan

Follow the trends? Yes, to avoid them!

a mural advertisement with the text 'we like you too :)'

Brands with a special meaning

a clear marble on the beach reflecting the sun

Clarity is the key to success

a designer behind his computer working

Three steps for a ridiculously clear brand story

a heinz ketchup bottle with red background

Two simple lessons we can learn from the ketchup squeeze bottle

a hand holding a cardboard box with water

The importance of design on sustainability

pov man looking down a wooden bridge with streaming water below

We must be bolder

a banner with the text 'we hear you'

Customer focus in strategy

a pizza in front of a stone oven

The comeback of Domino's

a man with a Red Bull shirt standing on a mountain with mountains in the background

Red Bull, an iconic company with one product

two women having a meeting at a table

Business versus brand people

man putting sticky notes on a board

Four questions to get you started on rebranding

digital art of brains in purple

Digital transformation. That is technology, right?

the small robot WALL-E

Design more for people. Less for robots.

a plastic bottle laying on the ground on dry leaves

Plastic disposable brands

paper with a drawn graph on a table with two pens and a ruler

Optimisation in four steps

a designer drawing on an iPad with an Apple Pencil

The sceptical designer

a display of different craft beers in a shop

Instagram-worthy beer design

people sitting at a desk in a meeting

The underexposed step of collaboration